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“We branded the Maryland Institute College of Art (MICA)’s Center for Career Development with a playful and flexible identity that evokes the nontraditional and creative career path of an artist. All the designs grow from a series of dots, paths and arrows that represent this trajectory. The main entrance to the center was accessed through a blank concrete stairwell. To enliven the experience, we designed supergraphics that lead from the ground floor up to the office. The path is populated by a series of oversized dots containing career advice quotes collected from MICA students and alumni.”

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